Tiger and Earl

This has to be the strangest commercial ever. I feel so uncomfortable watching it. Now, plenty of people are talking about it, so it’s effective in that manner. And everyone knows that Nike is standing behind its man (you know exactly what song is stuck in my head now…) But it’s taking the bad decision that Tiger made, and the outcome of it, to sell golf balls. Why? I know,  its not explicitly trying to sell anything, but still…it is a commercial.

And using the voice of Tiger’s dead father is just strange. It would be strange if Earl Woods was still alive too. It’s watching someone get lectured by their parents. Did you ever stand by while a friend was getting lectured by their parents? It was uncomfortable then, and it’s uncomfotable in this 30 second spot.

Am I off-base? What do you think about the ad?


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